Roles and Responsibilities

1. Plan and execute digital marketing campaigns (SEO and social media)
2. Track and analyze campaign performance and adjust strategies as needed
3. Optimize website content for search engines (on-page and off-page SEO).
4. Manage Google Ads and other paid advertising platforms.
5. Manage and grow the company’s presence on platforms like Instagram, Facebook, LinkedIn, and Twitter.
6. Use tools like Google Analytics, Search Console, and others to monitor website traffic and campaign results.
7. Create performance reports and present findings to stakeholders.
8. Should handle the website dashboard
9. Monitor product page performance (CTR, conversion rates) and suggest improvements.
10. Create and automate SMS campaigns for cart abandonment, promotions, and customer re-engagement

Skills Required

1. SEO (Search Engine Optimization)
2. Content Marketing
3. Affiliate & Influencer Marketing
4. Google Analytics & Google Search Console
5. Excel/Google Sheets
6. Graphic Design Basics: Preferably Canva